Manage Go-to-Market (GTM) strategy and activities across top 15 global alliance partners (Hyperscalers, Service Providers, and OEM / XaaS)
Oversee collateral and media creation (PR, email, social media, and case study), sales campaigns, partner training, budget management, websites and portals, and event sponsorships
Managed partner sales, customer success, and joint GTM (collateral, CSP portals, websites, training, and events)
Worked with alliance partners that included AWS, Oracle, IBM, NVIDIA, and Ensono (Wipro)
Oversaw recruitment and management of all 3rd party partners and non-US based Ericsson offshore resources
Achieved target cost reduction of 10% for North American 3rd party staff Aug expenses
Provided indirect sales and 3rd party offer development of ITIL managed UC and contact center solutions
Created channel strategies, business, marketing and GTM plans, and sales training / demand gen activities